Duhigg, C. (2014). The Power of Habit: Why We Do What We Do in Life and Business. Random House Publishing Group.
Summary
”The Power of Habit” explores the mechanisms behind habit formation and the impact of these habits on both personal and organizational behaviors. It introduces a framework describing habits as a loop composed of a cue, routine, and reward. This model is used to explain how habits are formed and maintained, and how they can be altered. The book also identifies the role of keystone habits, which can create widespread changes by setting off a chain reaction, and emphasizes the critical role of belief in the process of making lasting habit changes. Through various examples, the book demonstrates the applicability of these concepts in settings ranging from individual lives to large corporations and social movements, highlighting the potential for positive change when habits are understood and intentionally shaped.